Monday, 9 January 2017

World Book Fair 2017 focuses on children’s books

Children’s books were the most sought after at the World Book Fair, which is currently being held at Pragati Maidan in New Delhi.


This weekend saw huge crowds of young book lovers seeking their favorite books such as Amar Chitra Katha and Wimpy Kid. A large number of stalls had specially focused on children’s books, much to the delight of young bibliophiles who wandered from stall to stall in the company of their parents, relatives, and caregivers.

Many of them come to the World Book Fair every year because they not only love the company of books, but also want to find books that are not available online. Young readers were looking for not just fiction, but also painting books, art books, craft books, and books on modeling. However, the hot favorites appeared to the Wimpy Kid series by Jeff Kinney, Game of Thrones, and books written by Geronimo Stilton, John Grisham, and Enid Blyton, along with the Harry Potter series by J. K. Rowling.

Parents and caregivers were of the opinion that the World Book Fair enables children to not only develop the love of reading, but also improve their knowledge. Book fairs, they felt, serve the purpose of dragging children away from smartphones, computers, and television sets and exposing them to books. When children see their peers turning over the pages of books, purchasing them, and even reading them, they feel motivated to buy and read books.

Children could be seen poring over copies of Vikram Betal, Chacha Chaudury, tales of Akbar and Birbal, and Amar Chitra Katha. Distributors were even offering these books at discounted rates in a bid to revive their popularity. Children’s books also received special attention at stalls set up by distributors from Spain, Germany, France, and other countries.

One of the major attractions of World Book Fair 2017 was the Children’s Pavilion, where a wide range of activities such as storytelling, drawing contests, author meets, skits, and discussions were held. The Children’s Pavilion also showcased some of the latest children’s books from all over India.
Over 800 Indian and foreign publishers took part in the fair, which will be held till Jan 15.

About World Book Fair

One of the most important annual events in the world of publishing, the New Delhi World Book Fair (NDWBF) was established 44 years ago. The NDWBF 2017 was launched on Jan 7 and will be held till Jan 15 at New Delhi’s Pragati Maidan.

The organizer of the fair is National Book Trust of India, which is an autonomous organization the forms part of the Ministry of Human Resource Development of the Government of India. Its aim is to promote the habit of reading throughout India. The co-organizer of this fair is India Trade Promotion Organization (ITPO) under the Ministry of Commerce, Government of India.

The NDWBF gives all participants the opportunity to be part of India’s fast growing publishing industry. It is an excellent venue to promote books and strike publication deals. A number of publishing and literary conferences and programs are scheduled to be organized as part of this fair, which attracts major publishers from different parts of the world. 

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